What started as an alternative to standard-issue military conditioning quickly grew into a life-changing career as Anthony "Flama Blanca" Fuhrman discovered his knack for lifting heavy and moving fast could catapult him to the top of his sport. Find out how this world-class Strongman and Titan Games competitor uses pop music and a larger-than-life persona to conquer the toughest lifts in competition. July 02, 2019 • 42 min read
In 1990, professional wrestling promoter Vince McMahon announced that he was forming a new bodybuilding organization named the World Bodybuilding Federation (WBF). McMahon wanted to bring WWF-style showmanship and bigger prize money to the sport of bodybuilding. A number of IFBB stars were recruited but the roster was never very large and featured the same athletes competing; the most notable winner and first WBF champion was Gary Strydom. McMahon formally dissolved the WBF in July 1992. Reasons for this reportedly included lack of income from the pay-per-view broadcasts of the contests, slow sales of the WBF's magazine Bodybuilding Lifestyles (later WBF Magazine), and the expense of paying multiple six-figure contracts while producing two TV shows and a monthly magazine.
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