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This period also saw the rise of anabolic steroids in bodybuilding and many other sports. In bodybuilding lore, this is partly attributed to the rise of "mass monsters", beginning with Arnold Schwarzenegger, Sergio Oliva, and Lou Ferrigno in the late 1960s and early 1970s, and continuing through the 1980s with Lee Haney, the 1990s with Dorian Yates, Ronnie Coleman, and Markus Rühl, and up to the present day. Bodybuilders such as Greg Kovacs attained mass and size never seen previously but were not successful at the pro level. Others were renowned for their spectacular development of a particular body part, like Tom Platz or Paul Demayo for their leg muscles. At the time of shooting Pumping Iron, Schwarzenegger (while never admitting to steroid use until long after his retirement) said that "you have to do anything you can to get the advantage in competition".[citation needed] He would later say that he does not regret using anything.[8]

The important role of nutrition in building muscle and losing fat means bodybuilders may consume a wide variety of dietary supplements.[42] Various products are used in an attempt to augment muscle size, increase the rate of fat loss, improve joint health, increase natural testosterone production, enhance training performance and prevent potential nutrient deficiencies.
During the 1950s, the most successful and most famous competing bodybuilders[according to whom?] were Bill Pearl, Reg Park, Leroy Colbert, and Clarence Ross. Certain bodybuilders rose to fame thanks to the relatively new medium of television, as well as cinema. The most notable[according to whom?] were Jack LaLanne, Steve Reeves, Reg Park, and Mickey Hargitay. While there were well-known gyms throughout the country during the 1950s (such as Vince's Gym in North Hollywood, California and Vic Tanny's chain gyms), there were still segments of the United States that had no "hardcore" bodybuilding gyms until the advent of Gold's Gym in the mid-1960s. Finally, the famed Muscle Beach in Santa Monica continued its popularity as the place to be for witnessing acrobatic acts, feats of strength, and the like. The movement grew more in the 1960s with increased TV and movie exposure, as bodybuilders were typecast in popular shows and movies.[citation needed]
Some bodybuilders use drugs such as anabolic steroids and precursor substances such as prohormones to increase muscle hypertrophy. Anabolic steroids cause hypertrophy of both types (I and II) of muscle fibers, likely caused by an increased synthesis of muscle proteins. They also provoke undesired side effects including hepatotoxicity, gynecomastia, acne, the early onset of male pattern baldness and a decline in the body's own testosterone production, which can cause testicular atrophy.[43][44][45] Other performance-enhancing substances used by competitive bodybuilders include human growth hormone (HGH), which can cause acromegaly.
This period also saw the rise of anabolic steroids in bodybuilding and many other sports. In bodybuilding lore, this is partly attributed to the rise of "mass monsters", beginning with Arnold Schwarzenegger, Sergio Oliva, and Lou Ferrigno in the late 1960s and early 1970s, and continuing through the 1980s with Lee Haney, the 1990s with Dorian Yates, Ronnie Coleman, and Markus Rühl, and up to the present day. Bodybuilders such as Greg Kovacs attained mass and size never seen previously but were not successful at the pro level. Others were renowned for their spectacular development of a particular body part, like Tom Platz or Paul Demayo for their leg muscles. At the time of shooting Pumping Iron, Schwarzenegger (while never admitting to steroid use until long after his retirement) said that "you have to do anything you can to get the advantage in competition".[citation needed] He would later say that he does not regret using anything.[8]

*Offer is not available (different pricing applies) in Arkansas, Kentucky, Louisiana, New York (Metro & Premier Plus), Ohio, South Carolina, Tennessee, or Delaware, and does not include access to Signature Clubs or clubs in Canada. Memberships may require an initiation fee and/or annual fee as indicated on membership agreement, except as required by law. Memberships may require commitment to an initial term (except as required by law), in which case an early termination fee will apply if membership agreement is terminated prior to the expiration of the initial term. Single club pricing not available at all locations. Recurring monthly charges must be paid by electronic funds transfer from your checking or savings account or automatic transfer from an accepted credit or debit card. Must be 16 years of age or older (or at least 13 years of age and accompanied by a parent or legal guardian), sign membership agreement, and pay first and last months’ dues and fees for additional services purchased (if any) plus the initiation fee to join. This offer is not available in combination with other discounted rates, coupons or promotions. If offer is advertised as less than $1 per day, that is based on average monthly dues per day in a 30-day month for single club access only. A parent/ legal guardian must sign membership agreement or guest waiver, as applicable, on behalf of members / guests under 18 years of age. Personal training and other services are subject to an additional agreement and requires payment of an additional fee. Offer is subject to change without notice and may end at any time. Additional terms and/or restrictions may apply.


The bulking and cutting strategy is effective because there is a well-established link between muscle hypertrophy and being in a state of positive energy balance.[19] A sustained period of caloric surplus will allow the athlete to gain more fat-free mass than they could otherwise gain under eucaloric conditions. Some gain in fat mass is expected, which athletes seek to oxidize in a cutting period while maintaining as much lean mass as possible.
In the 1970s, bodybuilding had major publicity thanks to the appearance of Arnold Schwarzenegger, Franco Columbu, Lou Ferrigno, and others in the 1977 docudrama Pumping Iron. By this time, the IFBB dominated the competitive bodybuilding landscape and the Amateur Athletic Union (AAU) took a back seat. The National Physique Committee (NPC) was formed in 1981 by Jim Manion,[7] who had just stepped down as chairman of the AAU Physique Committee. The NPC has gone on to become the most successful bodybuilding organization in America and is the amateur division of the IFBB. The late 1980s and early 1990s saw the decline of AAU-sponsored bodybuilding contests. In 1999, the AAU voted to discontinue its bodybuilding events.
Many trainees like to cycle between the two methods in order to prevent the body from adapting (maintaining a progressive overload), possibly emphasizing whichever method more suits their goals; typically, a bodybuilder will aim at sarcoplasmic hypertrophy most of the time but may change to a myofibrillar hypertrophy kind of training temporarily in order to move past a plateau. However, no real evidence has been provided to show that trainees ever reach this plateau, and rather was more of a hype created from "muscular confusion".[clarification needed][citation needed]
*Offer is not available (different pricing applies) in Arkansas, Kentucky, Louisiana, New York (Metro & Premier Plus), Ohio, South Carolina, Tennessee, or Delaware, and does not include access to Signature Clubs or clubs in Canada. Memberships may require an initiation fee and/or annual fee as indicated on membership agreement, except as required by law. Memberships may require commitment to an initial term (except as required by law), in which case an early termination fee will apply if membership agreement is terminated prior to the expiration of the initial term. Single club pricing not available at all locations. Recurring monthly charges must be paid by electronic funds transfer from your checking or savings account or automatic transfer from an accepted credit or debit card. Must be 16 years of age or older (or at least 13 years of age and accompanied by a parent or legal guardian), sign membership agreement, and pay first and last months’ dues and fees for additional services purchased (if any) plus the initiation fee to join. This offer is not available in combination with other discounted rates, coupons or promotions. If offer is advertised as less than $1 per day, that is based on average monthly dues per day in a 30-day month for single club access only. A parent/ legal guardian must sign membership agreement or guest waiver, as applicable, on behalf of members / guests under 18 years of age. Personal training and other services are subject to an additional agreement and requires payment of an additional fee. Offer is subject to change without notice and may end at any time. Additional terms and/or restrictions may apply.
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